Our Philosophy


Welcome to the colourful world of Rogue Matilda, where your city is your catwalk and your style is an expression of your personality. 

We make flats that are ready for whatever life throws at you.

We dress women who have a story to tell.

We aren't slaves to trends. 

Never has it been more important to live in the moment. To say yes. To not ask why, but ask why not? To embrace your individuality

So follow your heart not your head. Wear what makes your heart sing. And buy fewer, more special pieces that you will treasure for life. 


The driving force behind the brand is to create playful flats and accessories that are not only comfortable but become the focal point of an outfit. This manifests itself in the use of eclectic materials such as pompoms, animal print, pony-skin and python effect leather, which have all become synonymous with the brands collections. This animalistic aesthetic coupled with premium leathers and suedes creates the perfect fusion of classic and quirky, and is a sure way to get you noticed. 



Designer and founder Katie Matilda Cary entered into the shoe business following years of frustration at the inability to find the perfect flat shoe: pumps were un supportive, trainers unprofessional and traditional brogues unflattering. Rogues aim was to provide a fashionable, well-made, alternative to all this. With added sass. 
Katie cut her cloth in the world of advertising and later as a womenswear buyer at Fenwick. This insight into the luxury world of fashion and communications inspired her to create products of her own that transpired seasons and trends to create one of a kind pieces you would love for life. 
At the heart of the brand is a desire to update tried and tested styles, for the modern women, with a signature Rogue twist. With a forever focus on reinventing the brogue for women as a comfortable, and well made everyday choice.

Winner of Footwear Designer of the Year at the 2019 Drapers Awards



As colour enthusiasts we have always looked to the art and interior design worlds for inspiration. Colour just makes everything in the world better. It's a mood booster.

We constantly reference the work of India Mahdavi, Wes Anderson, David Hockney, Paul Smith and Grayson Perry when mood boarding new seasons. They have each created individual aesthetics that place them apart from others in their field, and are instantly recognisable.   

"I prefer living in colour" - David Hockney


As a company we strive to promote the work of other creative women who work with colour in unique and exciting ways through our Rogue Girl series. Please get in touch if there is someone you know who would want to be involved as we love to discover new talent. 

Looking for something to get the creative juices flowing? Check out our Spotify account, with different playlists to roll back the years or get you in the zone. 

Rogue Matilda Spotify Account