Zoë de Pass

Mum of three and founder of Dress Like A Mum, Zoë de Pass is a force to be reckoned with in the online world. Created from an idea to change the bad image of mums in fashion, Dress Like A Mum has evolved into a platform to inspire women not to lose themselves, to do what they love and to be themselves. With over 8 years experience working within trend, branding, digital and creative agencies, Zoe continues to make it her mission to make the high street a better place for Mums and Mums to be to shop.





What do you love most about your job?

Everyday is different and I absolutely love being my own boss and the flexibility and creativity that comes with it. I love the opportunities that it brings me, the people I meet and the brands I get to work with.

I have a fashion and collaboration brand called DLAM by Zoë de Pass and I am about to launch my second collection of sunglasses. I am also working on some exciting partnerships and projects this year - with both independent businesses and with large mainstream brands. Being able to have an idea like hosting a Women Only Ski Trip or launching a range of sunglasses and then making it happen is amazing - I love it and know how lucky I am that this is what I do.


Where's your favourite hangout?

I'm happiest at a festival in the sunshine or at the top of a mountain with a snowboard.


What's top of your playlist right now?

I like reggae music but I'm also a massive podcast fan - mainly crime dramas and documentaries. I can recommend: Dolly Parton's America, Reply All, Motive, Honestly, How I built this, Bad Batch...


What's your most loved piece in your wardrobe?

Probably one of my Rosa Bloom sequin jumpsuits - I think it would be impossible to have a bad time they are so much fun to wear. Plus her pieces are ethically made and the quality is amazing.


How many pairs of shoes do you own?

I don't know - easily over 100(!) maybe even close to 200... We are going to be moving house this year though so my vast collection is about to be exposed.


What do your Rogues say about you?

Everything - fun, colourful and comfortable.

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