Tansy Aspinall and Victoria van Holthe are the force behind the demi-fine jewellery brand Tada and Toy. They blend fun playful designs with timeless Scandinavian style, creating affordable high quality pieces that are perfect for layering.
Friends since childhood, they always dreamed of starting a jewellery brand together, and are totally obsessed with having the best dressed ears in town. 5% of all sales go towards The Aspinall Foundation, which protect endangered wildlife through parks in the UK and supporting conservation oversees.
They are seen here wearing black Booties and Pomme Noir brogues.
What do you love most about your job?
Tansy: The endless supply of beautiful jewellery and variety in my day to day.
Victoria: Working for myself, along side Tansy and the independence this gives us, and being able to wear the jewellery we have designed and seeing others enjoying and wearing our pieces
Where's your favourite hangout in London?
Tansy: The Electric in Notting Hill - great for breakfast meetings or after dark for drinks.
Victoria: 26 Grains in Covent Garden for the best coffee, and brunch and my sisters flat for her amazing home cooking and company.
What's top of your playlist right now?
Tansy: My songbird sister's SoundCloud! https://
Victoria: Future Islands - Seasons
What's your most loved piece in your wardrobe?
Tansy: My Acne leather jacket
Victoria: A light yellow floral dress my grandmother made
How many pairs of shoes do you own?
Tansy: Too many!
Victoria: Around 20 pairs.
What do your Rogues say about you?
Tansy: Practical, punky and a little bit bling :)
Victoria: Classic minimal style with a individual edge