Donna Ida

Jean Queen Donna Ida Thornton is the owner of The Ultimate Denim Destination with two eponymous boutiques, an online store, and is the creator of DONNA IDA, the denim based fashion brand. Born and raised in Sydney, Australia, Donna Ida Thornton moved to the UK in 1999 for a career in marketing when she spotted a gap in the market and Donna Ida was born. 

The essence of the DONNA IDA girl is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life. She enjoys touches of glamour in every part of her world.

Donna is seen here in her Birdie Rogues with DONNA IDA Eliza Dungarees and Ready To Wear Top.

@donnaida @donnaidadenim.



What do you love most about your job?

It has to be creating product.


Where's your favourite hangout in London?

Donna Ida!


What's top of your playlist right now?

John Lennon.


What's your most loved piece in your wardrobe?

Anything Bobby Dazzler has bought for me that he chose himself.


How many pairs of shoes do you own?

Hmm, 30 or so? I turn everything I own over quickly, I'm not a hoarder! If I'm not wearing it I sell it or give it away. 


What do your Rogues say about you?

That I need to grow...

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