Anna is a woman of many talents. Not only is she a columnist for Grazia and hosts her own Sunday night show on Heart Radio but through Flex Appeal, her campaign for more flexible working for all workers, has been quoted in parliament, featured on national TV and jumped around UK town centres with lycra-clad flash mobs. With husband Matt Farquharson she has additionally co-authored two bestselling non-fiction books and a novel: Parenting the Shit Out of Life, Where's My Happy Ending? and Underbelly.
This is a woman who's passionately committed to creating a better life for 'people who happen to be parents' through her instagram handle, podcast and online blog @MotherPukka. Thank you, Anna.
What do you love most about your job?
The flexibility. That I can be at the school gates on time but also drive my career forward without having to ask permission from anyone - specifically stale, male media men in my previous job as a journalist. Work is my ‘something’ while my kids are my everything.
Where's your favourite hangout?
The V&A Museum of Childhood. Think classic Barbie dolls and Spider-Man toys with lots of interactive fun and strong coffee. I love the vast space and how it’s adult and child-friendly.
What's top of your playlist right now?
Cannons Bright Lights.
What's your most loved piece in your wardrobe?
This leopard print Kitri dress I wore for the shoot. I’ve worn it to Parliamentary round tables and kid’s parties alike. It’s perfect with heels and spot on with trainers. And wipe-clean. Which, with kids, is golden.
How many pairs of shoes do you own?
In my daughters words: “Too many Mummy and there’s no space for our shoes or Papa’s. It’s crazy.”
What do your Rogues say about you?
Comfortable - which is an underused attribute. I’m here for comfort at 41 with two kids and a mortgage. But also fun. The comfort is in the trainer and the fun is in the metallic finish and ruffled details. I’m always at the ready for school run or business meeting and these straddle both. Comfortable and a bit ruffled.
Photographed by Victoria Adamson at The Hoxton in Holborn