Expres-shoe-nism

We teamed up with London's top female illustrators to raise awareness of and funding for mental health.

THE PROJECT

We partnered up with some of the hottest creative talent in London to create an exclusive range of hand painted shoes which were auctioned off online over the course of a week for charity. Each pair is completely unique.

100% of the profits will go to the charity Mind to help promote painting and creatively as a form of mindfulness or therapy for those suffering anything from mild stress or anxiety to acute mental health problems. Mind provides support to help empower anyone experiencing mental health problems whilst also campaigning to improve services, raise awareness and promote understanding of mental health in general.

THE CREATIVES

Kelly Anna – has worked with Sophia Webster and Nike
Poppy Chancellor (Poppies Papercuts) - has worked with Charlotte Olympia
Ocki Magil (Letter Bug) – has worked with TopShop and MINI
Melanie Johnsson – has worked with Browns Fashion and Dr Martens
Hannah Rochell (En Brogue) – published author of ‘En Brogue’ books
Lizzie King – has worked with Lazy Oaf, Nike and Bestival
Katie Harland (Rogue Matilda) – creative director
THE DETAILS

All seven of the illustrated pairs of shoes will be available to buy via auction the first week of July, commencing on Sunday 3rd July at 9am and ending Sunday 8th July at 8pm.

The direct link to the auction will be found on the landing page of the brand’s website once the auction has begun (www.roguematilda.com)

The shoes will start at £69 and postage will be free for the UK.

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