Joa Studholme

Colour, craft and creativity are three things that Farrow & Ball emulate - and their Colour Curator Joa Studholme embodies all three! Having been with Farrow & Ball for over 25 years, and worked with the brand since they opened their first flagship showroom on the Fulham Road in 1996, it's undeniable that she's a colour crafting sensation. From consulting on global design projects, to helping those first home buyers choose their perfect home colours, she brings all manner of design visions to life. Her creativity doesn't end there. Having penned not one, but two books - How To Decorate and Recipes for Decorating - she also spends her time dreaming up Farrow & Ball's new imaginative range of colours (for which the brand is so synonymous with). 

With her house being the perfect mix of eclectic pieces and colour pop statements, it's easy to see why she does what she does. 


Book a colour consultation with Joa Studholme today (




What do you love most about your job?

I feel incredibly lucky to have lots of different facets to my job – all of which I love! Nothing gives me more pleasure than showing people all the possibilities that colour can bring to their dream homes. But of course, I adore mixing new colours for Farrow & Ball, and naming them after their very varied inspirations.


Where's your favourite hangout?

I am pretty keen on a small cottage in the middle of a field in Somerset that I now call home! My shoulders literally drop as I turn down the lane to get to it – it is the strangest mix of the most relaxing place in the world and a hub of creativity.


What's top of your playlist right now?

During Lockdown my husband and I became just a little obsessed with a song by Willie Nelson’s son Lukas which is called Turn Off the News and Build a Garden – the sentiment just seemed so apt, and now we just can't break the habit – it gets played every single night!


What's your most loved piece in your wardrobe?

A couple of years ago my daughter and I found a beautiful pure wool Wetherall coat (I think from the late 1960s) in a vintage shop in Portobello. It is reversible – red on one side and white on the other – we share it and fight about who owns which side!


How many pairs of shoes do you own? 

Well, I took 19 pairs to the ‘refugee’ shop last week and it doesn’t seem to have made much of a dent.  Surely one can never have enough shoes……….


What do your Rogues say about you?

The Rogue Zola Chelsea boots are just the perfect shoes for me! My shoes need to work hard, and this pair certainly does! I am on and off dusty building sites all day so they are suitably robust. Then I can wipe them down in the car before I get to my next client – AND they are light as a feather so I can wear them all day without noticing! Plus of course they look great, I like the fact that they are slightly understated but have a modern twist of colour.


Share this post