Isabel Spearman

From being Samantha Cameron’s Special Advisor to current columnist at the Telegraph, Isabel Spearman has become a household name within the fashion industry. Having started her career heading up Global PR at Anya Hindmarch, recently her love of dresses and incomparable sense of style has led her to create the @DailyDressEdit. This instagram platform highlights the best dresses around, providing a plethora of pattern and colour on a daily basis. Isabel uses her influence to champion home-grown brands and independent designers, drawing attention to the craft and process at the heart of many designs.

Twice a year, the Daily Dress Edit comes to life in the physical form of a unique pop up. Only available by appointment, she offers one-to-one styling advice within the carefully curated treasure trove of independent brands. Her current residency is open until the 17th October and the interiors are by Barlow & Barlow, every colour lovers dream! Draped in pink and burgundy from top to tail, it’s a feast for your eyes as well as your wardrobe. You can sample Isabel's styling tips and tricks yourself by booking an appointment at her Pop Up Shop here.




What do you love most about your job?

I get to work with brilliant women every day and I have a platform where I can champion their beautiful brands. 


Where's your favourite hangout?

In my home, on the sofa with my two boys snuggled up either side.  


What's top of your playlist right now?

I am useless at listening to music, I am more likely to be glued to a Netflix series. 


What's your most loved piece in your wardrobe?

My Emilia Wickstead wedding dress which I still love to this day. She is also a great friend and it was a very special process creating the dress and then wearing it on the day. 


How many pairs of shoes do you own? 

Not too many actually! I’m quite strict about my shoe edit and they really do all have to be comfortable and go with all my dresses. 


What do your Rogues say about you?

My Tootsies say that I’m elegant but also love to have a bit of fun (and be comfortable at the same time). 



Interior Photographer- Ben Sage
Isabel's Photographer- Abbie Roden


Red Check dress- Justine Tabak
Choc velvet dress- The Regular Works
Black/yellow print dress- Rosie Caldwell 

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