Alexandra Fullerton

Alexandra Fullerton is a freelance stylist and writer. Currently Fashion director-at-large of Glamour UK, she was previously fashion director at Stylist magazine for 7 years. After almost 18 years in the industry Alex is well placed to offer branding and consultancy services alongside her styling and writing work, and her first book How to Dress was a no. 1 best seller in Amazon's fashion category in 2018.

Aside from all this, Alex is passionate about shoes. She runs a 'daily shoe' edit on her Instagram account and website, which gives informative rounds ups of her favourite seasonal styles, highlights from press days and what she's currently wearing.





What do you love most about your job?

Being a stylist is like playing dress up so it’s a dream extension of all my childhood dreams - and I get paid for it! The thing that drives me is creating narratives through the shoots I style. Watching the model inhabit a character that I’ve been dreaming up and telling a story through the medium of clothes is the most satisfying element of my job.  

Where's your favourite hangout?

In our house there is a space we call the nook - a cosy, comfy panelled seating area off the kitchen. I love cosying up there with a cup of tea, perhaps to hear my daughter read, catching up on a pile of magazines or having friends round for cake. It’s also my preferred spot for a nap if I ever get the chance!

What's top of your playlist right now?

Real Truth by J-E-T-S. In my car, in the kitchen, definitely on the dancefloor.

What's your most loved piece in your wardrobe? 

Right now, I think it would be a grey cashmere crew neck jumper from Land’s End which succumbed to moths this summer. But the cashmere is such good quality and so thick I didn’t want to chuck it so I mended it, sewing up all the holes. It was a labour of love and every time I’ve worn it I’m reminded how much we need to connect with our possessions and treasure them. 

How many pairs of shoes do you own?

I honestly have no idea.


What do your Rogues say about you?

I love shoes that are fancy, special and sparkly but that you can still walk or dance in. The gold pair are divine! They are girly but pragmatic. Tough with the double buckle detail but still showstopping in gold. Everything I would hope to be wrapped up in a shoe (read with irony, please!) The boots are also totally practical but also have rock and roll magic because of their lightening strike and bold contrast laces in red. They show I’m a do-er because they are incredibly comfy and ideal for running around town, which I seem to constantly be doing.  

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