Alex Longmore is one of the UK’s top fashion Stylists. With over sixteen years of experience she has become a key player within the British fashion industry and has travelled the globe producing some of the most iconic images of this generation working alongside top ranking photographers and models alike. In September 2011 she launched Style School, offering short courses focused on educating people about The Fashion Industry and offering training in becoming a stylist.
What do you love most about your job?
The diversity. No day is the same and I am always on the go juggling all sorts. For example, today I am out with a private client shopping and tomorrow I’m at Limewood hotel in Hampshire doing a presentation to bloggers with a brand I am ambassador for. I never know whats going to pop up next! My diary is a constant surprise.
Where's your favourite hangout in London?
I have so many… Im a very proud Londoner. The top are - Pearl & Groove in W10, where a lot of this pictures were shot. I love their coffee, chat and cake! I also love San Gennaro, a pizza place in Battersea that was set up by an Italian friend of mine many moons ago. They really are the best pizzas in town and I don’t get to go enough, living the other side of London. Petersham Nurseries and all the parks where I walk my 16 year old Jack Russell Charlie most days. And my most favourite of all, is the ceramics studio in Kiburn I joined four years ago where I go as often as I can to to get my hands in clay!
What's top of your playlist right now?
Anything by Joan Baez, I am embarrassed to say I was only recently introduced to her music and now I am so into her sublime voice.
What's your most loved piece in your wardrobe?
A Mathew Williamson shell beaded dress, I bought in a sample sale for about £10. It was in the bargain bucket and its the most beautiful dress you’ve ever seen with exquisite embroidery. It was a one off sample and cannot be dry cleaned so I literally have to be so careful and only wear it on high days and holidays.
How many pairs of shoes do you own?
Too many – literally all trainers. They are my complete staple. Heels scare me..
What do your Rogues say about you?
Practical, glamorous with a wild side and a huge heart! Golden too – sometimes!!